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Your Own Morning Show Website |
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Written by Chris Boylan
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Page 2 of 4
This, of course, often spills out into the station website. If the
ratings come back and the show is flush with success, there is the
tendency to dream big.
We’ll have our own website! And we’ll update it every day! And we’ll
have audio and pictures and links to cool sites and everything! Then,
we’ll give out our own web address on the air because the site will be
ours!
No PD wants to be giving out another web address which links to a site
that looks and navigates totally differently from their own. One of
the 3 rules of great websites is consistent and simple navigation. If
the station and morning show have websites that are visually different,
then listeners will view them as separate entities as well.
Together we will conquer all
If you’re a PD or webmaster and you value your website, give the
morning show its own section, but keep them on the station website.
You wanted a morning show to drive listeners through the workday. Use
that same show to drive visitors to your website.
If your webmaster is overtaxed, let them get an intern with web
experience who can update their pages every day. It will drive traffic
to the site and spread the word about your station and show as well.
If your morning show has a great story about a hippo and a mime, people
will be much more likely to email it around if there is a link to the
story on your site. What could be better than to be the source of a
local office’s funny email that gets passed around and around – and has
a link to your site? We all know word-of-mouth is the best advertising.
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is an Editor at Preppermint and the brand new mother of a brand new baby Drew. Vegas started off as a stand-up comic in New York City, wowing crowds and performing on HBO. Sick of standing, she took a swing at sitting in front of a radio mic and began instantly blowing up ratings. In her last gig, she more than doubled the ratings - from a 9.5 to a 21.0 Males 25-49 in her first book! She is also on the verge of achieving her dream of becoming a Roller Derby Girl.
is Senior Editor and Renegade of Funk at Preppermint. Amber got started off in radio as most do, driving around a van and slinging T-shirts. After locking herself out of said van, she was tagged as management material and promoted to Morning Show Producer in Detroit. From there it was just short steps to Traffic Chick and then Morning Show Chick. She has also been Midday Girl and Night Girl. She can work and work it at any time of day. She currently writes, edits and submits material for Preppermint and works at G-105 in Raleigh to keep her mad skills fresh.
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