A bit over 25 years ago, Video Killed the Radio Star, or so we were told. Well, the tables have turned - or so The New York Times tells us. Yes, web based video is drawing quite a lot of attention in this Times article, and it is also drawing a lot of attention from website visitors.

Web-based video is big business (over $1.5 billion big if YouTube is worth what Google paid for it), and radio is in the game.

While some broadcast companies have established national platforms for their stations to host video on their websites, most have not. This week, The Net Untangled looks at how to post video to your site.

Just like telling a story on-air, just talking about something isn't as engaging as talking about it and playing audio clips. If you're doing a movie review, it's better to spice it up with a few clips of audio from the movie to illustrate your points. The same basic principle applies to your website. Instead of just writing about a cool video, it's better to link to it, so visitors can see it for themselves. It is a much more interactive experience - but still we can do more.

I'm sure many of you are familiar with embedded video, even if you've never heard it called that. Embedded media (of all kinds - audio, video, etc.) are media that appear inside the browser as a part of the page itself. For video, almost no browsers (Internet Explorer, Firefox) support playing video directly. Instead they have to use another program (or plug-in) to play it. This plug-in is displayed inside the page just like a picture would be.

When you embed the video instead of linking to it, the benefits are fairly obvious. Visitors do not leave your page or your advertisements. They can watch the video and read related comments on your page or watch other videos you have embedded. When they're done, you still have their attention.