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Written by Chris Boylan
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The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. You can read the Introductory column for a look at how to approach site design, and how to think critically about your site’s presentation.
Last week had some quick fixes to handle easy to solve problems with big returns. The next few weeks will be more of that, but first a look at the single most visible part of your website – the domain name.
Norm!
You want a site where everybody knows your name. (Two TV references in
a radio column, I know…) When it’s diary time, you want listeners to
know your station’s name without having to think about it. Your
internet domain should strive for the same level of recognition.
Now, picking your domain name can be a complex task with many
variables. Too many, in fact, to get into at this point, but the basic
rule is “Make it as simple as possible.” Don’t use dashes or hyphens –
just your frequency and name or calls slapped together. 963thefox.com
is much better than thevalleysgreatesthits.com.
A real discussion on picking a domain name is best left to depend on
your unique situation. That being said, there is one universal domain
problem that we should all think about.
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is Senior Editor and Renegade of Funk at Preppermint. Amber got started off in radio as most do, driving around a van and slinging T-shirts. After locking herself out of said van, she was tagged as management material and promoted to Morning Show Producer in Detroit. From there it was just short steps to Traffic Chick and then Morning Show Chick. She has also been Midday Girl and Night Girl. She can work and work it at any time of day. She currently writes, edits and submits material for Preppermint and works at G-105 in Raleigh to keep her mad skills fresh.
is the Chief Programmer and Co-Creator of Preppermint and is also the most likely among us to become an assassin. After serving in the Air Force and the Army's 82nd Airborne, Anthony grew tired of being able to kill people 67 ways with his bare hands. He and Chris came up with this idea to revolutionize web publishing, and he is the only one of the two smart enough to write it. Anthony spends most of his day fielding high paying job offers for his .NET programming skills. 
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