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Written by Chris Boylan
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Page 1 of 4
The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. Please read last week’s column for an introduction.
Before you answer the question of whether or not your website is a good radio website, you first need to know whether or not it serves “The 3 Needs” every website should serve. Always build the foundation before you start on the house.
For any type of website, people want:
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Current, frequently updated content and links.
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Easy to navigate and understand websites.
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They want it quickly.
Like I said last week, if you have lots of money to throw at the problem, then you should build up a Content Management System, hire a full-time webmaster and graphic designer, etc. However, most of us don’t have that luxury in front of us right now, so the best thing to do is try to pick some of the Low-Hanging Fruit.
The Low-Hanging Fruit
Sure, it would be awesome to build an automated fruit picker that can
get every last piece no matter where it is on the tree – but instead of
starving while it’s being built, just go around and collect what you
can without a lot of work. It’s very rewarding and not very time
consuming.
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is the Chief Programmer and Co-Creator of Preppermint and is also the most likely among us to become an assassin. After serving in the Air Force and the Army's 82nd Airborne, Anthony grew tired of being able to kill people 67 ways with his bare hands. He and Chris came up with this idea to revolutionize web publishing, and he is the only one of the two smart enough to write it. Anthony spends most of his day fielding high paying job offers for his .NET programming skills. 
is the Executive Producer and Co-Creator of Preppermint. He also writes a column on radio and the internet for AllAccess called "The Net Untangled" For a profession, he is an idea man who wondered why you needed to email a web guy to put your prep on your website. Then he wondered if he was able to concentrate hard enough to grow his toenails faster. He can. 
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