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Written by Chris Boylan
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Wednesday, 08 November 2006 |
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Page 1 of 4
The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. Please read last week’s column for an introduction.
Before you answer the question of whether or not your website is a good radio website, you first need to know whether or not it serves “The 3 Needs” every website should serve. Always build the foundation before you start on the house.
For any type of website, people want:
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Current, frequently updated content and links.
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Easy to navigate and understand websites.
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They want it quickly.
Like I said last week, if you have lots of money to throw at the problem, then you should build up a Content Management System, hire a full-time webmaster and graphic designer, etc. However, most of us don’t have that luxury in front of us right now, so the best thing to do is try to pick some of the Low-Hanging Fruit.
The Low-Hanging Fruit
Sure, it would be awesome to build an automated fruit picker that can
get every last piece no matter where it is on the tree – but instead of
starving while it’s being built, just go around and collect what you
can without a lot of work. It’s very rewarding and not very time
consuming.
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is Senior Editor and Renegade of Funk at Preppermint. Amber got started off in radio as most do, driving around a van and slinging T-shirts. After locking herself out of said van, she was tagged as management material and promoted to Morning Show Producer in Detroit. From there it was just short steps to Traffic Chick and then Morning Show Chick. She has also been Midday Girl and Night Girl. She can work and work it at any time of day. She currently writes, edits and submits material for Preppermint and works at G-105 in Raleigh to keep her mad skills fresh.
is the Executive Producer and Co-Creator of Preppermint. He also writes a column on radio and the internet for AllAccess called "The Net Untangled" For a profession, he is an idea man who wondered why you needed to email a web guy to put your prep on your website. Then he wondered if he was able to concentrate hard enough to grow his toenails faster. He can. 
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