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Peer to Peer to the Rescue |
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Written by Chris Boylan
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Page 1 of 3
Peer to peer traffic on the internet has always gotten a bad rap. It has
been associated almost exclusively with file sharing, or as the RIAA
prefers to call file sharing - "The Destruction of Everything Good in
the World, like Hugs... and America". But as I explained last week,
peer to peer actually has a lot to offer the commercial sector,
especially in the media industry.
The World Wide Web was built on the transfer of text files and linking them together. Back when everyone had 14.4 Kbit/s modems, viewing image-heavy pages was a pain. Web site visitors didn't have the bandwidth to download the images fast enough, so they were left waiting. As broadband connections came to home users, and the bandwidth hogs went from pictures to audio to video. Now the problem isn't on the user end, it's on the provider and server end.
For users, they can download all the media they want at no additional bandwidth cost. For media providers, like streaming radio stations, the bandwidth costs add up quickly. Unlike over-the-air broadcasting, internet audio and video streams require a full allocation of bandwidth for each additional listener. That is, of course, unless stations get their listeners to carry their bandwidth needs for them.
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is an Editor at Preppermint and the brand new mother of a brand new baby Drew. Vegas started off as a stand-up comic in New York City, wowing crowds and performing on HBO. Sick of standing, she took a swing at sitting in front of a radio mic and began instantly blowing up ratings. In her last gig, she more than doubled the ratings - from a 9.5 to a 21.0 Males 25-49 in her first book! She is also on the verge of achieving her dream of becoming a Roller Derby Girl.
is Senior Editor and Renegade of Funk at Preppermint. Amber got started off in radio as most do, driving around a van and slinging T-shirts. After locking herself out of said van, she was tagged as management material and promoted to Morning Show Producer in Detroit. From there it was just short steps to Traffic Chick and then Morning Show Chick. She has also been Midday Girl and Night Girl. She can work and work it at any time of day. She currently writes, edits and submits material for Preppermint and works at G-105 in Raleigh to keep her mad skills fresh.
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