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Is your site being updated daily?
When I look at many radio station web sites for my business, I have discovered that the answer is more than likely "No". Maybe there are some pictures from a remote broadcast a week or two ago, or a mention of a contest winner from last week - but for a company that pumps out content of some sort 24 hours a day over the air, most of it never makes the web.
The simple reason for this is that it is hard and it is time consuming to keep your site fresh. Thankfully, I know of one service that would be perfect for that exact problem. It allows stations to publish relevant, fresh content to their website with only one click of the mouse.
The service is called Preppermint, and next week its creator will explain what Preppermint does and how it helps with maintaining fresh websites and building page views. In case you never read my bio, I am the creator of Preppermint. While I am certainly biased, I have not yet found a service that will let air talent publish information relevant to their audience on to a station's website as easily and as frequently as Preppermint does. So next week, I'll explain it, and then we'll see if you agree.
As always, AllAccess has my “The
Net Untangled Tip of the Day” each weekday and a column on Website
Wednesdays. So check back and together we’ll get our internet presence focused
on keeping radio strong in this world of increasing competition.
Do you agree with me? Or am I full of hot air? If you have comments
or any questions about radio websites – either general questions
relating to the industry or the web or even specific (HTML, PHP, .NET,
Javascript, etc.) questions, send me an email through http://Preppermint.net/contact . I’ll answer your question quickly and maybe even use it for a future column.
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is the Chief Programmer and Co-Creator of Preppermint and is also the most likely among us to become an assassin. After serving in the Air Force and the Army's 82nd Airborne, Anthony grew tired of being able to kill people 67 ways with his bare hands. He and Chris came up with this idea to revolutionize web publishing, and he is the only one of the two smart enough to write it. Anthony spends most of his day fielding high paying job offers for his .NET programming skills. 
is Senior Editor and Renegade of Funk at Preppermint. Amber got started off in radio as most do, driving around a van and slinging T-shirts. After locking herself out of said van, she was tagged as management material and promoted to Morning Show Producer in Detroit. From there it was just short steps to Traffic Chick and then Morning Show Chick. She has also been Midday Girl and Night Girl. She can work and work it at any time of day. She currently writes, edits and submits material for Preppermint and works at G-105 in Raleigh to keep her mad skills fresh.
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