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Is your site being updated daily?
When I look at many radio station web sites for my business, I have discovered that the answer is more than likely "No". Maybe there are some pictures from a remote broadcast a week or two ago, or a mention of a contest winner from last week - but for a company that pumps out content of some sort 24 hours a day over the air, most of it never makes the web.
The simple reason for this is that it is hard and it is time consuming to keep your site fresh. Thankfully, I know of one service that would be perfect for that exact problem. It allows stations to publish relevant, fresh content to their website with only one click of the mouse.
The service is called Preppermint, and next week its creator will explain what Preppermint does and how it helps with maintaining fresh websites and building page views. In case you never read my bio, I am the creator of Preppermint. While I am certainly biased, I have not yet found a service that will let air talent publish information relevant to their audience on to a station's website as easily and as frequently as Preppermint does. So next week, I'll explain it, and then we'll see if you agree.
As always, AllAccess has my “The
Net Untangled Tip of the Day” each weekday and a column on Website
Wednesdays. So check back and together we’ll get our internet presence focused
on keeping radio strong in this world of increasing competition.
Do you agree with me? Or am I full of hot air? If you have comments
or any questions about radio websites – either general questions
relating to the industry or the web or even specific (HTML, PHP, .NET,
Javascript, etc.) questions, send me an email through http://Preppermint.net/contact . I’ll answer your question quickly and maybe even use it for a future column.
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is an Editor at Preppermint and the brand new mother of a brand new baby Drew. Vegas started off as a stand-up comic in New York City, wowing crowds and performing on HBO. Sick of standing, she took a swing at sitting in front of a radio mic and began instantly blowing up ratings. In her last gig, she more than doubled the ratings - from a 9.5 to a 21.0 Males 25-49 in her first book! She is also on the verge of achieving her dream of becoming a Roller Derby Girl.
is the Executive Producer and Co-Creator of Preppermint. He also writes a column on radio and the internet for AllAccess called "The Net Untangled" For a profession, he is an idea man who wondered why you needed to email a web guy to put your prep on your website. Then he wondered if he was able to concentrate hard enough to grow his toenails faster. He can. 
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