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The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. You can read the Introductory column for a look at how to approach site design, and how to think critically about your site’s presentation.
Since then, we’ve looked at email addresses, domain names and some quick fixes to handle easy to solve problems with big returns. This week we’re going to start a new process to keep the site up to date.
On the Outside Looking In
Unfortunately for many webmasters, “On the outside, looking in” is the position in which they often find themselves. At major market clusters, they are often given a desk in a corner and either not invited to promotional and jock meetings or forced into the wrong ones. In smaller markets, the webmasters either have multiple hats as on air talent or engineers – or they work off-site as part-time contractors. They don’t have the time or the access to stay in constant touch.
Either way, communication is often the first part of the break down that keeps sites behind the on-air product in terms of being up-to-date.
Websites are there when you’re not
Radio station websites primary purpose should be as a promotional
tool for the radio station. Now, I’m not saying that station websites
should be money-losers, but rather that step one of building a radio
station website is to make it reflect and bolster the image of the
radio station while offering asynchronous information about what’s
going out over the air.
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is the Executive Producer and Co-Creator of Preppermint. He also writes a column on radio and the internet for AllAccess called "The Net Untangled" For a profession, he is an idea man who wondered why you needed to email a web guy to put your prep on your website. Then he wondered if he was able to concentrate hard enough to grow his toenails faster. He can. 
is Senior Editor and Renegade of Funk at Preppermint. Amber got started off in radio as most do, driving around a van and slinging T-shirts. After locking herself out of said van, she was tagged as management material and promoted to Morning Show Producer in Detroit. From there it was just short steps to Traffic Chick and then Morning Show Chick. She has also been Midday Girl and Night Girl. She can work and work it at any time of day. She currently writes, edits and submits material for Preppermint and works at G-105 in Raleigh to keep her mad skills fresh.
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