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Written by Chris Boylan
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Wednesday, 22 November 2006 |
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Page 1 of 3
The Net Untangled is a weekly column looking at the Internet side of the Radio Industry. You can read the Introductory column for a look at how to approach site design, and how to think critically about your site’s presentation.
Since then, we’ve looked at domain names and some quick fixes to handle easy to solve problems with big returns. This week we’re going to look at keeping your listeners in touch with you.
Listener Feedback
Listener email is one of the best things to happen to feedback intensive radio shows. Now listeners can send messages and feedback to jocks and shows when they’re not on the air, and can do so from work at their desk – when a call to a radio station might arouse suspicion that they are not entirely focused on their job. Radio station websites should and do encourage email from listeners. Here are a few tips to help bring in more missives.
Use The Right Domain
Since your listeners are more familiar with your radio station domain
name, use an email address at that domain. Every time you say the
email address, it’s promoting your website. There’s no gain by
promoting an
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
or
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Use
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
. Have your webmaster or web host
set it up for you. You can even have all of those emails just forward
to your corporate account, so you don’t have to keep up with two
separate addresses.
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is the Chief Programmer and Co-Creator of Preppermint and is also the most likely among us to become an assassin. After serving in the Air Force and the Army's 82nd Airborne, Anthony grew tired of being able to kill people 67 ways with his bare hands. He and Chris came up with this idea to revolutionize web publishing, and he is the only one of the two smart enough to write it. Anthony spends most of his day fielding high paying job offers for his .NET programming skills. 
is Senior Editor and Renegade of Funk at Preppermint. Amber got started off in radio as most do, driving around a van and slinging T-shirts. After locking herself out of said van, she was tagged as management material and promoted to Morning Show Producer in Detroit. From there it was just short steps to Traffic Chick and then Morning Show Chick. She has also been Midday Girl and Night Girl. She can work and work it at any time of day. She currently writes, edits and submits material for Preppermint and works at G-105 in Raleigh to keep her mad skills fresh.
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